![]() ![]() “We will continue to pursue and invest in other areas where we’ve seen we can make meaningful change-from building affordable housing to providing access to computer science education for students in underserved communities to using our logistics infrastructure and technology to assist broad communities impacted by natural disasters.”Īs much as I’ve criticized this initiative, I want to point out that I admire that as part program’s termination, Amazon announced that to ease the pain of the transition it would be donating to participating charities one quarter of what they earned from AmazonSmile in 2022.Īmazon is such a massive enterprise - over half a trillion dollars in revenue in 2022 - that I hope they will be successful going forward in creating stronger, meaningful programs that pay social and financial dividends. With so many eligible organizations-more than 1 million globally-our ability to have an impact was often spread too thin. However, after almost a decade, the program has not grown to create the impact that we had originally hoped. “In 2013, we launched AmazonSmile to make it easier for customers to support their favorite charities. ![]() In its announcement, Amazon indicates it is the latter: It’s up for debate whether the shutdown is just a cost-saving measure at a time when Amazon has laid off thousands or a more thought-out strategic move to create stronger social impact programming. When you shop at, Amazon donates 0.5 of your eligible purchases - at no cost to you. About Choosing a Charitable Organization to. I’m sure that was the case for many others.Īnd Amazon did so little to promote this program to consumers that they littled benefitted from what could have been the program’s strength: improving the brand’s image as a company that cared. You can use your existing account on AmazonSmile if you have one, or create a new account if you dont. To my mind, the juice was not worth the squeeze for that charity. (I failed to make AmazonSmile my default gateway onto Amazon - shame on me!) And even though this small local nonprofit dedicated staff time to share all sorts of communications about the program over the years, it generated a grand total of $240 in donations as of November 2022. My AmazonSmile account shows that I made 50 purchases over the last 10 years that generated a grand total of $10.63 to my selected charity. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice.But as Adam Clevenger, a longtime British expert on corporate social impact that I admire put it on Twitter: “Can we just be honest? Most programs spent more promoting #AmazonSmile than they actually received from Amazon Smile.” You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice. Visit the Amazon Smile website and Sign-In to your account. Click ‘Customise Cookies’ to decline these cookies, make more detailed choices, or learn more. You can change your Smile account with the help of the following steps: 1. Sign in using your existing Amazon account to get started. Same products, same low prices, same services. Third parties use cookies for their purposes of displaying and measuring personalised ads, generating audience insights, and developing and improving products. Amazon donates 0.5 of the net purchase price (excluding VAT, returns and shipping fees) of eligible purchases to the charitable organisation of your choice. Youll know youre shopping through Amazon Smile when you see the Smile logo in the upper left corner and the charity youre supporting under the search bar. This includes using first- and third-party cookies, which store or access standard device information such as a unique identifier. Participating charities can still access their accounts until final disbursements are made 60-90 days after February 20. If you agree, we’ll also use cookies to complement your shopping experience across the Amazon stores as described in our Cookie Notice. You can access the website on a computer, a phone, or tablet. Method 1 Using AmazonSmile Download Article 1 Go to in a web browser. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements. To change your charity, sign in to on your desktop or mobile phone browser and simply select Change your Charity in Your Account. This wikiHow will show you how to sign up for AmazonSmile as a charity and how to use AmazonSmile as a customer. We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences and to provide our services, as detailed in our Cookie Notice.
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